Development Trends of the Sanitary Ware Industry in 2024

Serialization: The concept of the smart toilet as a single item is gradually weakening, and it is more often matched with other sanitary ware products to form a unified series with a consistent style. Multiple brands have launched set products for different groups of people to meet consumers' demand for consistency in the overall style of the bathroom space.

Health-oriented: In addition to common antibacterial and antimicrobial technologies, such as UV sterilization of the spray rod, antibacterial seat rings, electrolytic water sterilization, and foam shield antibacterial, the application of health detection technology on smart toilets is continuously increasing. Some smart toilets can monitor users' health indicators such as heart rate, blood pressure, and blood oxygen through sensors and detection technologies, and provide corresponding health advice.

Aging-friendly: With the advent of an aging society, enterprises are paying more and more attention to the needs of the elderly group. Smart toilets with handrails have quickly entered the market, and some products have been further innovated on the basis of traditional handrails, adding a "one-click alarm" function or directly integrating health detection functions. In the future, the integration of smart toilets and the elderly care industry may become deeper and deeper.

Energy-saving: The trend of energy conservation and water saving is obvious. In terms of water saving, first-class water-efficient smart toilet products have optimized the flushing technology; in terms of energy saving, the temperature of the smart toilet seat ring has been upgraded from a constant temperature to an adjustable temperature, which quickly rises to the preset temperature when seated, and automatically enters the energy-saving mode when no one is seated. This also complies with the current general trend of energy conservation and emission reduction.

Diversification:

Some products tend to show "intelligence", such as the adoption of "dual zero pressure", multiple water sources, and silent water inlet technologies; some products can also automatically adjust the water volume of the spray rod with the rhythm of music, or apply voice technology, adopt five-speed ranging microwaves, and embed a sedentary reminder function, etc.

Another type of product pays more attention to upgrades in aspects such as toilet sterilization, flushing force, and noise, such as launching products that focus on silence, large sewage pipe diameters, or using front spray nozzles and carrying independent double spray rod designs, etc.

Innovation in traditional sanitary ware: Space, diversity, and aesthetics have become the mainstream development directions of traditional sanitary ware. Sanitary ware products are developing in the direction of being more convenient, beautiful, space-saving, and humanized. For example, wall-mounted water tank toilets save space and are easy to clean; shower head technology provides a larger shower coverage area and pressurization function; color series and customized shower systems have enriched personalized choices. At the same time, the creation of a bathroom space atmosphere has also become an important part of design aesthetics.

Increased demand for smart sanitary ware: The configuration rate of smart toilets in the fine decoration market continues to rise. In addition to the real estate fine decoration market, its configuration rate in the hotel market has also significantly increased. Consumers' pursuit of intelligence, technology, and comfort has prompted the transformation of the bathroom space into a private space that pursues comfort and experience, promoting smart sanitary ware brands to reshape industry standards with innovative technologies and bring a more advanced home life experience.

Highlighted user dividends: Consumers' demand for sanitary ware products has become more refined, and enterprises need to seize the opportunities of refined user operation and refined marketing operation. By precisely controlling consumer demand, introduce products that meet the needs of subdivided groups; at the same time, with the help of diversified channels, expand market coverage and enhance brand influence. For example, use the huge traffic advantages of emerging e-commerce platforms such as Douyin to increase brand promotion efforts; carry out activities such as "kitchen and bathroom to the countryside" to accelerate channel sinking.

The development trends of the industry will be affected by a variety of factors, such as changes in market demand, technological innovation, policy guidance, and consumer preferences. Enterprises need to pay close attention to these factors to adapt to market changes and maintain competitiveness.